Forum Guide for Marketers – How Forum Participants Differ from the General Internet Population

27. Jan, 2012 by in Uncategorized | No Comments »

The ways that active forum users are different than the general Internet population can be summarized in two characteristics: engagement and influence.  In the age of social media these are two key metrics that marketers are trying to grow for their products.  Therefore they should sit-up and take notice at some fascinating attributes of forum [...]

Forum Guide For Marketers – What Makes Up A Discussion Forum?

17. Jan, 2012 by in Uncategorized | No Comments »

Discussion forums are based around conversations.  They are typically open discussions started around a topic and category and continued openly among members that have access to that particular category.  They are like the commons or quad at a university.  While each member has their own identity and identifiers, the activity happens in the common area [...]

Vanilla Guest Post on AllFacebook – 7 Reasons To Add A Chat Forum To Your Facebook Page

5. Jan, 2012 by in Uncategorized | No Comments »

Check out our guest post today on AllFacebook.com – 7 Reasons To Add A Chat Forum To Your Facebook Page. If you want more info on doing this with Vanilla you can have a look at our previous post on Embedding a Vanilla Forum In A Facebook Page or drop us a line.

Forums Guide For Marketers – Introduction

3. Jan, 2012 by in Uncategorized | No Comments »

If you work around forums and communities long enough, it’s easy to begin to believe that everyone knows what constitutes a discussion forum, how that fits into a community, what differentiates an active forum user from the general population and how to tap into the power of some the bigger forums.  In my experience, this [...]

Migrating A Large Forum To Vanilla

29. Dec, 2011 by in Uncategorized | No Comments »

In previous posts we have discussed the implications and process of moving or changing from an existing forum platform over to Vanilla Forums.  This post deals specifically with implications for large, mature forums. There are many reasons a large forum will regularly consider making a platform switch, among them: monthly hosting costs, scaling issues, load [...]

Why Host With Vanilla?

7. Dec, 2011 by in Uncategorized | No Comments »

One of the questions I sometimes get asked by customers is why go with one of our commercial hosting plans (www.vanillaforums.com) when they can download the DIY-version and “host themselves”?  My answer depends really on who I’m talking to.  Usually (almost all the time) though I’m talking to a customer who is looking to have a [...]

10 Ways Having A Customer Forum Is Different From Having A Facebook or Twitter Page

2. Dec, 2011 by in Community Building | No Comments »

We recently completed the following report: “10 Ways Having A Customer Forum Is Different From Having A Facebook or Twitter Page“.  You can download the full report here.  We are not suggesting that you don’t have a Facebook or Twitter page, you should, but this report shows how important it is to create a central [...]

Introducing Vanilla Enterprise Community Analytics

24. Nov, 2011 by in Uncategorized | No Comments »

Recently Vanilla Forums released an updated version of the Community Analytics available with our Enterprise package.  The goal was to provide insight on the overall community health trends in your customer community.  The Enterprise Analytics suite tracks four main areas: Traffic, Users/Community, Content, and Q&A. Traffic Within traffic, the following statistics are tracked: Page Views, [...]

Vanilla Forums Featured In IT World Canada

16. Nov, 2011 by in Buzz | No Comments »

There’s a great article today about Vanilla’s Customer Forums products and strategy in IT World Canada.  The author JD Speedy has done a great job of zeroing in on the unique value that Vanilla offers.  Special thanks to Rick Burnes from Hubspot for doing an absolutely amazing  job of communicating the value of Vanilla.  If [...]

Vanilla Forums Named To CIX Top 20 Innovative Companies for 2011

10. Nov, 2011 by in Uncategorized | No Comments »

We are pleased and honoured to announce that Vanilla Forums has been named as one of the Top 20 Innovative Companies in Canada by the Canadian Innovation Exchange (CIX).  The announcement was made this morning at the opening bell of the Toronto Stock Exchange.  You can get more info on the CIX Top 20 here, [...]

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