The key to creating a successful online community is attracting visitors, turning visitors into registered members and then leveraging the community to attract even more members.
1. Getting traffic to your community forum - Recruit the first members. Reach out to your colleagues and family members to get those first few discussions and comments posted. Announce your new community to your email list, blog about it often, and post the link everywhere possible.
- Use Vanilla as your blog commenting system. Vanilla can replace the comment system on your blog. This helps quickly create content in the forum and turns ‘drive by commenters’ into engaged community members.
- Make sure search engines can find you. Edit the forum’s homepage title and description (under Appearance > Banner in the Dashboard), submit the forum URL to search engines and add it to your Google Webmaster Tools account.
2. Engage visitors- Seed the forum with content. Don’t create ‘sock puppet’ accounts (fake accounts). Rather get friends, colleagues and co-conspirators to create some discussions. Create discussion that are open ended questions and invite response.
- Monitor the forum. Create a timetable so that someone is always checking the forum and can quickly respond to posts from new members.
- Make is easy to register. Enable the Facebook, Twitter and Google Connect Addons to make registration simple.
- Turn on Badges and Reaction. Badges are a great way to get new members coming back. Some of the badges are targeted to new members such as the Photogenic badge given to members who upload a profile image and the First Post badge. You can also upload our own badges that can be handed out by moderators.
- Share ‘how to’ tips with new members. For example, show them how to mention someone by typing in
@username and update their notification settings so that they get an email when something of interest happens.
3. Create a virtuous cycle- Let users share. Enable the ‘Liked’ or “Share This’ Addons so that users can share what they like to Facebook, Twitter and elsewhere.
- Use that user generated content. Highlight interesting discussions on your website home page on in a weekly blog post.
- WordPress Widgets. I you have a WordPress site, use our plugin to display widgets on your website such as ‘recent discussions’ or ‘recent active users’.