Company set to continue success with collaborative approach to CX, marketing and advocacy, internal collaboration and platform consolidation
Vanilla Forums, the leading provider of cloud-based community software, reached a new milestone: a decade of innovation, providing a powerful combination of customer community, Q&A, knowledge base and ideation to help brands of all sizes and associations connect with their audiences.
By never losing sight of the goal to create software that’s simple and straightforward to use, with a lot of functionality under the hood, success has proven itself in so many ways. For one, Vanilla’s anniversary marks one of its best years, measured by a 53 percent increase in annual recurring revenue (ARR).
According to Todd Burry, Co-Founder and Chief Product Officer at Vanilla, “Our strategy is to be as intuitive and as simple as possible to the end user. Other community software solutions have a legacy of being confusing to non-tech people and bloated with too many vanity features that are too difficult to use, which still continues to this day. The success of the community and the business, rather than the technicalities of the platform, should always be in the foreground.”
A sampling of other important accomplishments for Vanilla include:
“Vanilla began to make a big impact on CEM and CX long before these became the top buzzwords in the enterprise,” said Luc Vezina, CEO of Vanilla Forums. “I want to personally congratulate the entire Vanilla Team for moving our original vision of building a valuable community platform into a winning solution that continues to provide organizations with the most timely ways to collaborate with customers, prospects and other key stakeholders, increase engagement and sales revenue and help keep customer support costs down.”
Vanilla provides brands and organizations with a one-stop-shop solution that combines the power of customer communities, Q&A, knowledge base, and ideation to help improve customer experience, drive brand loyalty, and foster meaningful connections, all while reducing support costs.
More than ever, consumers of content, goods and services want a voice within a community that shares a common interest. Vanilla’s cloud-based community software is the enterprise standard used by top brands to better engage customers, drive loyalty, empower advocates and reduce support costs.
Founded in 2009, Vanilla started as an open source project. In 2018 alone, Vanilla powered over 3 billion brand and consumer discussions, being the most widely used hosted community platform online.