Marketing & Advocacy Community

Engage Customers with Community

Customers want a different kind of relationship.

In the age where consumers want more transparency from vendors and want to participate in a 2-way dialogue, a customer community can be a powerful differentiator for both B2C and B2B brands. Forums remain the best platform for people with a common interest to come together and have meaningful discussions. Create social relationships with your customers right on your own website.

Create Advocates

Your community can help you identify, develop and reward advocates. Vanilla’s native reputation and gamification system lets you reward positive participation and provide advocates with the recognition they deserve.

Generate Leads

Search engines love question+answer pairs. Vanilla’s Q&A functionality and SEO juice will draw prospects to your community from search engines. Popular discussion topics will also help guide your content marketing initiatives.

Convert Prospects

Customers want brands to show that their products can deliver on promised benefits. A branded community gives prospects answers about your products and social proof that you offer a great product and have earned the trust of your customer base.

Increase Loyalty

A social bond and sharing of best practices will increase the value of your products and services. A branded community forum can drive repeat sales and lower churn. Vanilla’s notification system and deep integration to your website keep customers coming back.