The way customers interact with companies has changed dramatically in the past few years. Pushing messages at customers and only getting feedback through closed channels such as the phone or email is giving way to open discussion.
Your community is the place where you and your customers come together to collaborate, communicate and share in order to find the success and enjoyment they want from your products and services. Engaging your customers with a community will help them attain their objectives while at the same time creating a social bond with you and with each other.
A customer community becomes a strategic asset when embraced by the entire organization. Delivering a product or service becomes a collaborative effort, transparency creates trust and success is a mutual objective.
Branded community software is the foundation of your community initiative.
Find out more about how Vanilla can help.