The way customers interact with companies has changed dramatically in the past few years. Pushing messages at customers and getting feedback through closed channels such as the phone or email is giving way to open discussion.
A customer community becomes a strategic asset when embraced by the entire organization. Delivering a product or service becomes a collaborative effort, transparency creates trust and success is a mutual objective.
Branded community software is the foundation of your community initiative.
Find out more about how Vanilla can help.